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Community Server is a social networking platform built to help you communicate more effectively with your customers. It helps you participate in the conversations that your customers are already having about your products or services. For the last 3 years we've helped our customers understand and apply social networking and community solutions to their business. We also help them realize the full potential of their audience. For example: we helped Microsoft grow their blog community to over 350 million pages views per-month! From a cost point of view, adding Community Server is the most effective and low cost way to increase the traffic to your site. Sources such as Google ads work great for driving in interested customers, but social networking tools can almost guarantee your site's traffic to increase exponentially.